How can a new real estate agent set themselves apart from others and grow their business and reputation? Maura Allard provides some of her best tips for new real estate agents based on her many years of experience in the field!
Join a Team
As is the case with many professions, it’s easy to gain experience from watching the pros! If you work with a team, you will have an opportunity to work with experienced Realtors to better understand how they operate and why they have been successful. Typically, teams have proven systems in place that help you receive the support and answers you need to grow your career.
Don’t be afraid to work with renters (tenants and landlords)
Although many realtors and real estate agents primarily sell houses, working with rentals can be a great way to make connections and gain experience in the industry. Many renters may be looking to buy a home or condo in the future, and they will likely want to work with you again! Similarly, if the tenants have a positive experience with you, they may recommend you to their friends and family who are looking to rent or buy. Forming a relationship with the landlords of these buildings is also a great idea, as they may want to sell or purchase more investment properties.
Don’t Shy Away from Leads With a Referral Fee
If an agent or broker would like to pass a client along to you, don’t be discouraged by the referral fee they take out! These fees are typically only due once. If you do a phenomenal job and keep in touch with the client, they may refer you to friends and family, and you probably will list their home if they sell! This tip goes hand in hand with many others- with the overall goal of establishing strong relationships with your clients. Taking on clients through a referral does not have to become a regular practice, but as a new agent, you should definitely consider them on a case-by-case basis.
Find Your Niche
Though you may be working in a small geographical area, there is probably still a lot of variety between the properties and types of people buying, selling, or renting. Personally, I received my Seniors Real Estate Specialist® (SRES®) designation and marketed myself to seniors and downsizers. Gaining experience in a specific type of real estate will help potential clients find you, and provide them with more comfort that you are the best agent for the job.
Don’t Forget About Your Clients!
The best way to gain a positive reputation is to make yourself memorable in your relationships with clients. Setting yourself apart from everyone else can inspire clients to recommend your services to others, write positive reviews, or hire you again in the future. Call then, email, or text just to see how they are doing. Buying a home is a very personal process for your clients- make sure they know how much you care!